Thursday, 20 May 2010

Adidas - The Three Stripes Of Music

Have you ever wondered how, and why Adidas, the iconic sports brand with its symbolic three stripe design; started a relationship with the music industry particularly with hip-hop \ rap? The love first began back in 1986, when Run DMC made a fashion statement, and released a song entitled ‘My Adidas’. The song put the world famous sports brand back on the map. It was from that moment on, when the relationship strengthened. Adidas was everywhere, many of the celebrities we’ve known, and love started to follow the trend that Run DMC started. Since the 1990s, Adidas was the number one choice with hip-hop artists, as the brand developed street credibility with stars and music lovers alike.

Many music artists have worn Adidas trainers, and some have featured them in their videos such as Missy Elliott, Kanye West, Snoop Dogg, Young Jeezy and Lil Wayne. If you notice in Lil Wayne’s music video for his track Lollipop, he is actually wearing a pair of white and navy three striped Adidas trainers. I think it’s fair to say, Adidas is everywhere in music, and in popular culture which brings me to the question who are the latest celebrities who have made an endorsement to Adidas? Well, we all know that Missy Elliott is up there supporting the sportswear company, but who else is there? Hmmm well in 2009\10, the global sportswear company launched Adidas Originals where celebrities added their name to the list of endorses from rapper Young Jeezy, David Beckham, and Ciara, who are featured in the new Adidas Originals advert for the new 2010 collection. The new advert is described as a house party filled with well-known celebrities such as British R&B singer Estelle, and US rappers Young Jeezy, Redman and Method Man.

In another Adidas advert entitled ‘Where Originality Lives’ features many other music artists, such as Alicia Keys, Snoop Dogg, and British rock band Oasis.
Adidas has become the fashion label of hip-hop, and popular culture since the 1990s. It’s still going strong maintaining its street cred’ reputation, and remains the number one choice amongst celebrities. There’s no doubt that the global sports brand will be making future endorsements with the music industry, and still come out to be original. Let’s sit back and enjoy the party, and watch the love last forever.

No comments:

Post a Comment